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Primary Market Research

Primary Market Research

Decoding Voice-of-Customer into Commercial Clarity

  • In pharma, conversations with HCPs, KOLs, and payers hold valuable insights, yet traditional Primary Market Research (PMR) remains slow and inconsistent.

  • AIVY PMR transforms this process – converting hours of interviews and surveys into structured, searchable intelligence at scale.

  • Powered by advanced NLP, segmentation, and digital simulation, it decodes HCP perceptions, message resonance, and market needs.

  • From uncovering behavioral barriers to analyzing 500+ transcripts in minutes, AIVY PMR helps teams move faster, think deeper, and act smarter.
Built for Teams Who Need Answers, Not Just Analysis.

From pipeline planning to post-launch performance, AIVY PMR fuels decisions that are grounded in authentic voice-of-market signals.

• Global Commercial & Insights Teams
• CI & Market Access Analysts
• Marketing and Medical Affairs Teams

What Makes AIVY PMR Different

Speed without Compromise

Automated tagging and synthesis of 100s of transcripts in minutes without sacrificing depth.

Insight, Not Just Data

Understand nuanced sentiment and behavior through NLP-powered classification and clustering.

Decision-Ready Dashboards

Go from raw data to segmented personas, message maps, and strategic pathways, all in one place.

Repeatable, Reliable, Scalable

Say goodbye to manual bias and fragmented outputs. Scale insights with confidence.

Real-World Applications

Segmentation Studies

Build evidence-backed HCP personas based on prescribing intent and belief systems.

Message Resonance Testing

Discover what’s landing and what’s not for each segment.

ATU Research Acceleration

Analyze awareness, trial, and usage drivers faster than ever.

Congress Intelligence Merge

Combine PMR with event insights for a 360° view.

Digital HCP Twins

Simulate HCP reactions before you hit the field

A Unified PMR Engine

  • Raw interviews → NLP coding
  • Tagging and clustering → AI-assisted synthesis
  • Dashboards → Persona, Message Maps, Strategy Blueprints
  • Self-Service Empowerment
  • Full Spectrum Support and robust security

All of it accessible, explainable, and actionable, so your teams can focus on shaping the future, not stitching spreadsheets.

Why Chryselys

We bring structure to unstructured research.

Our PMR solution processes large volumes of transcripts and survey responses using advanced NLP and clustering techniques turning them into clear, actionable insights for segmentation, strategy, and message optimization. The platform integrates qualitative and quantitative inputs, reducing turnaround time from weeks to minutes.

In-Market Platform



Used by leading pharma

Demo-Ready 

Available for segmentation, testing, and digital twin exploration.

End-to-End Workflow


From data ingestion to insight delivery, no stitching required.

Integration-Ready

With sales data, RWE, and more.

A Research Engine Built for Pharma Priorities

AIVY PMR, built by pharma experts, streamlines every step of the research journey—from data ingestion to insight dashboards. It transforms voice-of-HCP data into actionable intelligence, helping teams move from observation to execution with ease. Whether shaping launch strategies or validating patient perspectives, AIVY PMR delivers the clarity & confidence to make informed decisions.

Revolutionize your business trajectory and achieve unprecedented growth with our committed partnership

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