Where Pharma Strategy Meets Field Execution
From sales leadership to brand teams to the field force, KYRA bridges the gap between insight and action. Designed specifically for commercial pharma teams, KYRA connects the dots across segmentation, targeting, performance tracking, and omnichannel execution, powered by contextual GenAI reasoning and a deep understanding of your commercial data.
KYRA Commercial is a GenAI intelligence layer that connects your customer-facing strategies with real-time data from across systems. Whether it’s evaluating rep performance, improving call planning, segmenting HCPs, or monitoring brand uptake, KYRA delivers contextual, concise answers you can trust.
And it doesn’t just analyze, it reasons. KYRA interprets data patterns, compares performance benchmarks, and recommends next actions with full traceability.
Precision Field Targeting
Go beyond the “who” and focus on the “why”.
KYRA’s GenAI models synthesize prescription behavior, engagement signals, and access patterns to refine target lists, field priorities, and segmentation logic.
- Prioritize HCPs based on relevance, recency, and potential
- Automate micro-segmentation across geographies or specialties
- Adapt in real time as markets shift
Built on Expertise. Backed by Data.
KYRA pulls data from CRMs, call plans, and territory alignments to create a single view of field execution. It doesn’t just report, it explains.
- Identify gaps between planned vs. actual reach
- Correlate rep activity with brand performance
- Uncover white spaces and saturation zones
Brand & Campaign Analytics
Link marketing actions to business outcomes.
KYRA connects omnichannel activity data with uptake metrics to tell you what’s working, what’s not, and what to do next.
- Understand brand lift across touchpoints
- Compare performance across markets or personas
- Receive GenAI-summarized insights directly into your dashboards
Cross-Functional Visibility
Break silos between brand, field, ops, and data teams.
KYRA unifies diverse commercial datasets into a common language, enabling everyone from CMO to reps, to make informed decisions from the same source of truth.
Powered by Contextual GenAI
KYRA doesn’t hallucinate. It’s trained on real-world pharma data, curated taxonomy, and commercial structures, so you get answers that make sense to brand teams, not just engineers.
- Trained on pharma ontologies
- Explains the “why” behind insights
- Built-in reasoning to guide decisions, not just present metrics
Seamless Integration
KYRA works with your existing tech stack, whether that’s:
- Reltio for master data
- Veeva for CRM
- Salesforce for workflows
- Custom BI tools for analytics
Smarter Decisions, Daily
With KYRA, you’re not just visualizing the past.
You’re empowering every commercial stakeholder with real-time answers to questions like:
- Who should we target next quarter?
- What’s driving the dip in brand engagement in Region X?
- Where are we over-investing without returns?
Make Every Rep Visit Count. Drive Smarter Campaigns with KYRA.
Make every rep visit count and every campaign smarter with KYRA, your GenAI-powered commercial companion. From brand leads to field reps, KYRA brings together performance data, field activity, segmentation intelligence, and targeting insights, so you can respond faster, act sharper, and drive real commercial outcomes.
Let KYRA be your edge in an increasingly complex market.
Fewer dashboards. More decisions. Better outcomes.
Revolutionize your business trajectory and achieve unprecedented growth with our committed partnership
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