One of the top 20 pharmaceutical manufacturers needed to map the impact of Key Influencers on the treatment behavior of non-influencers, including identifying Regional Key Influencers. This mapping will focus on recognizing “high impact” Key Influencers with significant influence over the real-world treatment decisions made by various patient groups in academic and community-based healthcare facilities. To achieve this, traditional Key Influencer metrics provided by Veeva Link will be enhanced by incorporating CMS Open Payments and claims data to gain insights into patient referrals.
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