In pharma, conversations with HCPs, KOLs, and payers hold valuable insights, yet traditional Primary Market Research (PMR) remains slow and inconsistent.
AIVY PMR transforms this process – converting hours of interviews and surveys into structured, searchable intelligence at scale.
Powered by advanced NLP, segmentation, and digital simulation, it decodes HCP perceptions, message resonance, and market needs.
From uncovering behavioral barriers to analyzing 500+ transcripts in minutes, AIVY PMR helps teams move faster, think deeper, and act smarter.
From pipeline planning to post-launch performance, AIVY PMR fuels decisions that are grounded in authentic voice-of-market signals.
Automated tagging and synthesis of 100s of transcripts in minutes without sacrificing depth.
Understand nuanced sentiment and behavior through NLP-powered classification and clustering.
Go from raw data to segmented personas, message maps, and strategic pathways, all in one place.
Say goodbye to manual bias and fragmented outputs. Scale insights with confidence.
We bring structure to unstructured research.
Our PMR solution processes large volumes of transcripts and survey responses using advanced NLP and clustering techniques turning them into clear, actionable insights for segmentation, strategy, and message optimization. The platform integrates qualitative and quantitative inputs, reducing turnaround time from weeks to minutes.
Build evidence-backed HCP personas based on prescribing intent and belief systems.
Discover what’s landing and what’s not for each segment.
Analyze awareness, trial, and usage drivers faster than ever.
Combine PMR with event insights for a 360° view.
Simulate HCP reactions before you hit the field
Used by leading pharma
Available for segmentation, testing, and digital twin exploration.
From data ingestion to insight delivery, no stitching required.
With sales data, RWE, and more.
AIVY PMR, built by pharma experts, streamlines every step of the research journey—from data ingestion to insight dashboards. It transforms voice-of-HCP data into actionable intelligence, helping teams move from observation to execution with ease. Whether shaping launch strategies or validating patient perspectives, AIVY PMR delivers the clarity & confidence to make informed decisions.
Revolutionize your business trajectory and achieve unprecedented growth with our committed partnership
