Pharma brands invest heavily across personal and non-personal channels rep visits, digital, samples, events, peer programs, conferences, and more. But knowing which channels truly drive incremental growth and where to redirect budgets has always been difficult.
Chryselys’ Multi-Level MMM & Resource Optimization changes that.
We build a hierarchical, multi-level modeling framework that measures promotional effectiveness across:
And we enable decision-makers to reallocate spending to the channel–segment combinations that deliver the highest incremental ROI.
This is MMM built specifically for the complexity of pharma.
Measures channel lift at brand → channel → territory → HCP segment levels.
Uses hierarchical modeling to stabilize results where data is sparse.
Roll-up and drill-down insights for brand, sales, and leadership teams.
Reveals optimal frequency, diminishing returns, and cross-channel synergies.
Optimizes investment across dozens of promotional levers.
Tests what-if scenarios across budget changes, market shifts, and rep capacity.
Different outputs for different teams:
Seamless integration with Power BI, Tableau, Snowflake, Veeva.
Captures interactions such as:
Connect with us to see how multi-level MMM can transform your promotional ROI.
Revolutionize your business trajectory and achieve unprecedented growth with our committed partnership
