Master Data Management

The Foundation of Commercial Precision.

We architect modern, AI-enabled Master Data Management solutions that unify your HCP, HCO, Product, and Payer data into a single, trusted engine for growth.

Chryselys transforms fragmented, legacy data ecosystems into agile, cloud-native assets. As a Reltio Certified Partner with deep roots in Commercial Operations, we don't just manage master data, we engineer the "Golden Record" that powers your field force, ensures compliance, and accelerates market access.

Strategic Partnership

Reltio Certified Partner
We are more than implementers; we are innovators within the Reltio ecosystem.

Certified Expertise

Deep experience deploying Reltio Connected Data Platform for global pharma leaders.

MDMConnectIQ

Our proprietary, Reltio-hosted accelerator enables rapid integration and value realization, cutting down the time it takes to connect your enterprise ecosystem.

Core
Capabilities

Master Data Management: The Backbone of Commercial Truth

In the complex world of Life Sciences, data lives everywhere—CRM, ERP, legacy databases, and third-party feeds. Master Data Management (MDM) is the discipline of unifying these fragmented streams into a single, trusted “Golden Record.”

At Chryselys, we don’t just store data; we engineer it for accuracy, compliance, and actionable insight.

01. Centralization & Inbound Processing

We eliminate data silos by ingesting and standardizing information from diverse sources (Veeva, SAP, IQVIA, MedPro). Our Inbound Framework handles data validation, delta detection, and rejects handling before the data ever hits your master repository.

02. Advanced Match & Merge (Deduplication)

Duplicate records are the silent killers of commercial efficiency. We deploy sophisticated, fuzzy-logic matching rules and Survivorship Strategies to identify duplicates, merge them intelligently, and retain only the most accurate attributes for your Golden Record.

03. Complex Hierarchy Management

Pharma commercial models rely on understanding relationships. We model and manage intricate, multi-level hierarchies—linking HCPs to multiple HCOs, defining IDNs (Integrated Delivery Networks), and managing GPO affiliations—giving you a true view of influence and access.

04. Data Governance & Stewardship

Quality is not a one-time fix; it is a continuous process. We implement robust Data Governance Frameworks that define ownership, automate quality checks, and empower stewards to manage exceptions. We ensure your data remains audit-ready and compliant with evolving business rules.

05. Real-Time Integration

A Golden Record is useless if it sits in isolation. Leveraging our proprietary MDM ConnectIQ accelerator, we ensure that mastered data flows seamlessly back to your downstream systems—enabling real-time personalization, accurate field reporting, and synchronized omnichannel engagement.

Innovation: The Agentic AI Suite

Move from “Managed” to “Autonomous” with Chryselys AI.

We deploy a suite of specialized Agentic AI solutions that work alongside your data professionals to automate the impossible.

Sentinel (Stewardship Agent)

Automates the heavy lifting of data stewardship. Sentinel orchestrates governance workflows and ensures compliance, driving trust and transparency across domains.

Prism (Data Quality Agent)

An autonomous quality engine that continuously monitors data health. Prism identifies issues dynamically, translates user queries into actionable rules, and self-corrects anomalies.

DataLens (Discovery Agent)

Democratizes data access. Using Natural Language Processing (NLP), DataLens allows business users to query and explore Master, Payer, and Claims datasets instantly—no SQL required.

InfoSense (Ops Knowledge Assistant)

Uncovers process inefficiencies by connecting scattered documentation and rules, providing contextual insights that optimize your core operations.

Why Chryselys MDM?

Commercial Domain DNA

Unlike generalist SIs, we specialize in the nuance of Pharma Commercial data—mastering complex HCP affiliations, HCO hierarchies, Product IDMP standards, and Payer relationships.

Legacy Modernization Experts

We specialize in migrating enterprises away from closed, rigid ecosystems (IQVIA/Veeva) to open, scalable architectures on Reltio and AWS.

Proprietary Innovation

We bring our own IP to the table. From our MDM ConnectIQ accelerator to our suite of Agentic AI tools, we reduce implementation timelines and operational costs.

Consulting-Led Engineering:

We bridge the gap between high-level data strategy and deep technical execution. We don't just build the repository; we design the governance model that sustains it.

Global Delivery Experience

We have successfully delivered MDM Data Strategy, Product Management and Data Stewardship for both US and Global commercial organizations across Data Domains.

Ready To Modernize Your Data Foundation?

Stop letting legacy systems slow down your commercial execution. Partner with Chryselys to build an MDM engine that drives growth.

Looking for a faster, more modular way to implement Master Data Management?

Explore MDM ConnectIQ, our plug-and-play solution built for speed, interoperability, and scale.

MDM
ConnectIQ

We Have More To Offer

Revolutionize your business trajectory and achieve unprecedented growth with our committed partnership

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