Align Every Interaction to What Matters Most Pharma engagement is no longer a one-size-fits-all game. In today’s complex, omnichannel world, healthcare professionals expect relevance, not repetition. Chryselys’ Next Best Action (NBA) platform is built to help pharma commercial, medical, and access teams move from generic outreach to high-impact, personalized interactions at scale.
NBA integrates real-time data, adaptive analytics, and business rules to recommend what action to take, when to take it, how to deliver it, and to whom, ensuring every engagement counts.
Coordinates content, channel, cadence, and customer, all in sync.
Go beyond static segmentation. NBA continuously learns from past behavior to suggest the most impactful message, channel, and timing for every HCP, whether it’s a KOL in cardiology or a high-volume prescriber in rare diseases.
Real-time decisioning that adapts to HCP behavior across touchpoints - rep calls, emails, events, portals, webinars, and more.
Not just predicting outcomes but guiding teams on exactly what action to take next for maximum impact.
Seamlessly connects with Veeva, Salesforce, marketing automation tools, and your existing data lakes and CRMs.
Marketing, Sales, Medical Affairs, and Payer Teams, aligned through one strategic engagement brain.
Deliver HCP journeys that are thoughtful, relevant, and responsive, not repetitive.
No more guesswork. Get prioritized call lists with the right message, for the right HCP, at the right time.
Every action is calculated to drive commercial value. No more wasted impressions or missed moments.
From single brands to full portfolios, NBA scales with you.
Tells you what to do next, not just what might happen.
Roll out across brands, markets, and functions.
Every action is anchored in individual behaviors and preferences.
Uplift in Rx, rep efficiency, and engagement KPIs.
Drive campaign ROI with action plans that prioritize relevance over volume.
Receive clear guidance on whom to engage, when, and with what, maximizing every rep hour.
Deliver scientific content that complements promotional efforts without overlap.
Coordinate seamless experiences across rep and digital journeys without silos.
Operationalize scalable NBA strategies with clear decision paths and measurable metrics.
Already live with leading pharma players globally, NBA supports teams across therapeutic areas and markets. Upcoming enhancements include GenAI-powered summaries, predictive engagement scores, and real-time conversational interfaces.
Revolutionize your business trajectory and achieve unprecedented growth with our committed partnership
